Marketing
[Podcast] Creating an Exceptional Customer Experience
6 Little Changes that Make a Big Difference We’re living in a world today where the customer experience truly does rule. It’s all about what people are experiencing, and the little things truly matter. When we think about a customer experience, the big things are what we expect. It’s the little things that matter most.…
Read More"Let's Put on a Show!!!"
I was watching an interview with Comic Legend, Carol Burnett recently. She was sharing the story of her career and how she “was discovered.” When she arrived in New York City in 1954, every agent she met with told her the same thing, “When you’re in something, let me know…” After hearing this repeatedly, Carol…
Read MoreThe 2 Things that will make your Employees LOVE coming to work! (And its not Money!!!)
#1: A Focus on Building Great Products & Services. #2: A Focus on Building a Great Culture. (aka a Great Place to Work) The problem is, most leaders only focus on #1. They think, “As long as our product is great and we’re paying people decently, then we’re succeeding.” In fact, the business world is built to…
Read MoreThe Official "Top 10" List of Books to Read in 2014 Part 1
Hopefully, as you dive into the New Year, you’re already thinking, “What can I read to help me grow in the coming year?” And if you’re anything like me, you’re also thinking, “Who’s got time to weed out what’s good, great and just mediocre?” Well, as a way of #AddingValue to you in the New…
Read More5 Ways to Think Differently about Your Company Christmas Card
During the holidays I got a proverbial Christmas card from 1 of the businesses we do business with. Inside there was literally a guy’s signature & his business card. And… He didn’t even sign in the middle. Clearly, I was #267 in his stack of cards to mindlessly scribble his name in as quickly as…
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