A Thought on Raising Money (Or getting me to say YES to anything)

You want my money when you need it. You want me to say Yes, when you’re ready to sell me something.

Unfortunately, the best time to invest in our relationship is way before you need or want anything from me. If you will make positive investments in me, while asking nothing in return. Just be my friend. Ask my advice. Seek out my wisdom.

Then when you need me to invest in you, buy your product, or follow you somewhere, you’ll have the relational capital you need to get me to follow. The answer will be Yes. A Big Yes.

But the time to ask for that yes is not now… It’s a while back.

Start investing in “us” long before you need “us” in order to survive.