Emotion is the Superhighway to meaning – Conversational Marketing – Part 5

So we’re rolling now… the book is, “Beyond Buzz,” by Lois Kelly. Here’s what she says in chapter 2: “Emotions strongly influence whether a person will believe or take action.” Wow. Did you catch that? Emotions strongly influence whether a person will BELIEVE…” We have to move people on an emotional level in our church environments. She says:

1. Personal stories move emotion. Jesus was a story teller. He loved to move people with a story. So often Jesus told stories that allowed people to sense and feel themselves in the story.
2. We shouldn’t fear emotion. Too often, we fear allowing people to see the “emotional us.” We think that if they see us cry or laugh or be angry over sin, etc. that that emotion will be perceived as weak. How untrue. In fact, it actually adds credibility to our leadership if used appropriately.
3. Use Emotion to communicate Love. That’s huge.
4. Emotion communcates Passion. When people see us emotional, they are able to better see and understand the passion that rests in our heart for lost people and for God.
5. Emotion motivates people. If we truly want to mobilize people in our churches to live like Jesus lived, then we have to lead with emotion.
6. Emotion unites people around ideas. Nothing brings unity like a common cause that moves the emotions. We have seen this time and time again at NLC. People love to rally around ideas that are emotion filled!

? How can you begin to infiltrate emotion into your communcation in your organization?

Just an emotional bloggish thought,

Matt