The next generation rising up is demanding that our businesses be about more than just the bottom line. In order to be successful today, we must connect our businesses to a greater purpose. Do our team members understand our greater purpose? A purpose doesn’t have to be big, but it must exist. Motivation and morale soar when employees grasp the “why” behind everything we do. As leaders, we must consistently keep the vision of our greater purpose at the forefront. When we do, our employees are better, and when our employees are better, our businesses are better!